NC Governor Josh Stein Promotes Western North Carolina Tourism and Business Opportunities

Launch of 'Rediscover the Unforgettable' Campaign

• 💡 Governor Josh Stein launched the "Rediscover the Unforgettable" ad campaign in partnership with VisitNC to highlight Western North Carolina's offerings.
• 🎯 The initiative aims to remind people of the region's unforgettable landscapes, adventures, food, crafts, and people.
• 📌 The campaign encourages both North Carolinians and visitors from across the country to return and support the local economy.

Western North Carolina's Economic Potential

• 🚀 The "Rediscover the Unforgettable" initiative emphasizes that Western North Carolina is open for business.
• ✅ Officials visited various locations like Catawba Falls, Old Fort, Burnsville, Spruce Pine, and the River Arts District to showcase vibrant communities.
• 💰 While some areas are still recovering, many businesses have reopened, and visitor commerce is crucial for their comeback.

Asheville Regional Airport's Role

• ✈️ The new Asheville Regional Airport Terminal is highlighted as a key gateway, connecting Western North Carolina to the rest of the country and the world.
• 📈 This airport is the third busiest in North Carolina, supporting approximately 22,000 jobs and generating $3.9 billion in economic activity annually.
• 🌍 With non-stop flights to major cities, the airport facilitates tourism and business travel, making it easier for people to experience what the region has to offer.

Tourism's Economic Impact

• ⛰️ Secretary of Commerce Lee Lily emphasized the importance of travel and tourism for Western North Carolina's economy.
• 📸 The campaign focuses on creating unforgettable memories, such as those captured in photos from places like Smoky Mountain National Park or Sierra Nevada.
• 🤝 Over 50,000 small business owners across North Carolina rely on the travel and tourism sector, providing services that contribute to these memorable experiences.