Natura's Cultural Transformation with Google Workspace and Gemini

Natura's Cultural Shift Strategy

• 💡 Natura, a leading cosmetics company, prioritized cultural change over just the tool when adopting Google Workspace.
• 🎯 The strategy focused on reinforcing a culture of collaboration and unleashing employee creativity by encouraging them to step out of their comfort zones.

Empowering End Users with Google Workspace

• 🚀 Google Workspace was chosen for its intuitive collaboration features, contrasting with their previous, less intuitive solution.
• 🛠️ Beyond collaboration, the platform empowers end users to build their own solutions, evidenced by nearly 2,000 AppSheet solutions developed internally.
• 🧩 This empowerment allows employees to solve their own problems and find innovative ways to perform their jobs.

Impact of Gemini on Productivity

• 🧠 A control group of 400 people tested Gemini to understand its impact on productivity and results.
• 📧 Natura's CIO, Renata Marques, uses Gemini to prioritize important emails and approvals.
• 📈 Governance teams leverage Gemini to quickly access critical contract information, such as expiration dates.
• ⚡ The implementation of Gemini has resulted in an estimated saving of 2.5 hours per week per employee.

Mindset Transformation

• ✅ The adoption of Google Workspace with Gemini has successfully changed employee mindsets.
• 💬 Staff are now thinking differently about innovation and how to leverage technology to improve their daily work.
• ✨ The sentiment post-adoption is a strong reliance on the tool, with users questioning, "How did I live without this before?"