Nas on Investing in Products People Want | TechFest | The New Yorker
The New YorkerOctober 14, 201637 min57,636 views
29 connectionsΒ·40 entities in this videoβFrom Artist to Investor
- π‘ Nas's journey into business began with music contracts, recognizing the artist's inherent role as a business person.
- π€ Anthony Saleh's partnership was pivotal, helping Nas navigate the business world and build a vision beyond his music career.
- π§ Nas views artists as entrepreneurs by nature, applying a similar mindset to both music and investment projects.
Investment Philosophy
- π― Nas seeks investments with potential impact, akin to how he approaches significant music collaborations.
- π He prioritizes products people want, often identifying practical, consumer-centric aspects, such as Casper's mattress in a box, that others might overlook.
- π A key factor in their investment decisions is the founder's deep personal investment and compelling story, exemplified by Tradsey's founder who started the company after trying to sell her wedding dress.
Navigating the Tech Landscape
- β οΈ Many musicians confuse features with products, leading to potential financial losses in tech investments.
- π Queensbridge Partners learned to "pay to play" in venture capital after initial attempts at sweat equity failed with weak ideas.
- π They actively sought knowledge by sitting in on VC pitches at firms like Andreessen Horowitz to understand investment analysis and founder questioning.
Impact of Tech on Music
- π§ The music business initially feared Napster, but streaming has since revolutionized it, making music more accessible and proving rap's global cultural influence.
- π Data analysis from streaming platforms, like Spotify heat maps, allows artists to hyper-target fans and optimize touring, a practice Anthony Saleh champions.
- β This data-driven approach helps build relationships between artists and consumers, offering insights into fan engagement previously unavailable.
Future Vision & Community
- π Queensbridge Partners aims to incubate new ideas and support young entrepreneurs, continuing to grow their venture funds.
- π± Nas is committed to inspiring kids from his neighborhood, providing them with examples and opportunities in tech and beyond.
- π His goal is to make the world smaller for these kids, turning perceived impossibilities into achievable realities.
Knowledge graph40 entities Β· 29 connections
How they connect
An interactive map of every person, idea, and reference from this conversation. Hover to trace connections, click to explore.
Hover Β· drag to explore
40 entities
Chapters16 moments
Key Moments
Transcript136 segments
Full Transcript
Topics14 themes
Whatβs Discussed
Venture CapitalTech InvestingEntrepreneurshipMusic BusinessStreaming MusicData AnalysisProduct DevelopmentFounder StoriesArtist ManagementCommunity ImpactQueensbridge PartnersHip-Hop CultureLong-Term InvestmentMarket Analysis
Smart Objects40 Β· 29 links
PeopleΒ· 13
CompaniesΒ· 8
ConceptsΒ· 13
ProductsΒ· 3
MediasΒ· 2
LocationΒ· 1