MyPillow CEO Mike Lindell Faces Defamation Trial Over 2020 Election Claims

Defamation Trial Against Mike Lindell

• 🎯 Mike Lindell, CEO of MyPillow and a prominent Trump loyalist, is on trial in Denver for defamation.
• ⚖️ The lawsuit was filed by Eric Coomer, a former executive at Dominion Voting Systems, who claims Lindell spread false conspiracy theories about the 2020 election.
• ⚠️ Coomer alleges that Lindell's actions led to death threats and harassment, forcing him into hiding.

Allegations of Defamation and Profit

• 📢 The lawsuit claims Lindell used viral online conspiracy theories to drive traffic to websites that advertised his pillows, alleging MyPillow made approximately $2.5 million through promotions tied to these theories.
• 🗣️ Lindell denies changing his business model or profiting directly from defamation, stating he has lost everything and worked hard as an entrepreneur.
• 💰 Coomer's legal team points to allegations that Lindell is profiting from election conspiracy theories by driving traffic to his pillow promotions.

Lindell's Defense and Trial Proceedings

• 🛡️ Lindell maintains he is not wrong about the election and is using the trial as a publicity platform, continuing to broadcast on Lindell TV.
• 🧐 The trial involved jury selection where potential jurors were asked if they had purchased a MyPillow, leading to the elimination of some.
• 🎤 Lindell was served with legal papers on camera and is facing a jury for the first time, which observers suggest could be the first time he faces real consequences for spreading election conspiracy theories.

Business Impact and Sales Decline

• 📉 According to Lindell, MyPillow sales have seen a 95% drop, from well over $100 million annually to approximately $5 million by 2023.
• 📈 This decline is attributed by Lindell to the election conspiracy claims, impacting both his personal finances and his company's revenue.
• 📺 At its peak in 2012, MyPillow infomercials aired about 181 times per day on local and national television networks.