MSNBC's 'MS NOW' Rebrand: A Critical Look at Failed Strategies and Lowlights

The 'MS NOW' Rebrand

• 💡 MSNBC is attempting a rebrand to 'MS NOW', a name that is perceived as uninspired and possibly a play on Microsoft products.
• 🎯 The new name, 'MS NOW', is a shortened version of 'My Source News Opinion World', a rebranding effort met with skepticism and ridicule.
• ⚠️ The host suggests that whoever brainstormed this name should be immediately fired, highlighting the perceived lack of creativity and strategic thinking.

Trump's Influence and MSNBC's Identity

• 🗣️ Donald Trump's past labeling of MSNBC as 'MSDNC' and 'Democrat National Committee Network' is recalled as a more impactful and accurate descriptor.
• 📌 The transcript argues that MSNBC cannot escape its identity as the 'Democrat National Committee Network' and that attempts to distance themselves are futile.
• 📉 The video contrasts the perceived success of Trump's branding with MSNBC's struggles, suggesting they are trying to achieve a 'Trump bump' through rebranding.

MSNBC Lowlights and Ratings Decline

• 📉 Morning Joe's coverage of Donald Trump during his 2016 presidential run is highlighted as a lowlight, with clips showing confrontational interviews.
• 📊 Ratings for MSNBC are reported to have dropped significantly, with a 27% decrease from July 2024 to July 2025, and a 40% drop in the 25-54 demographic.
• 😅 The host sarcastically suggests that MSNBC might be misinterpreting their declining ratings, likening it to golf where a lower score is desirable, but in this context, it signifies failure.

Criticisms of MSNBC Personalities

• 🎤 Rachel Maddow is criticized for her perceived constant panic and hysteria, with the host suggesting her rhetoric might cause viewers to 'cut the cord'.
• 📺 Joy Reid is highlighted as a major ratings failure, with her show allegedly being canceled due to low viewership, despite the network's fear of being labeled racist or misogynistic.
• 🚫 Trump's past comments on Truth Social are quoted, calling Joy Reid 'mentally obnoxious' and 'racist' with 'virtually non-existent' ratings.

Controversial Statements and Comparisons

• 🗣️ Joy Reid's past statement that 'white people couldn't invent anything' is brought up and refuted with a list of inventions attributed to white individuals.
• 🎯 The host criticizes the left for not embracing opposition humor, unlike the right, and for not giving Donald Trump any 'wins'.
• 📉 MSNBC is compared unfavorably to CNN, with the host stating that wishing to be CNN is a 'low bar' and a sign of desperation, especially as CNN's lineup, including Abby Phillip's show, is also struggling but less so than MSNBC.
• 🧐 Scott Jennings is mentioned as a rare 'bright light' on MSNBC, but the host questions his potential political aspirations and the network's reliance on him.