MSNBC Rebrands as 'MS NOW' Amidst Criticism of Past Reporting

MSNBC's Rebrand to 'MS NOW'

• 📢 MSNBC is rebranding to "MS NOW," with executives claiming the new name signifies independence and an insurgent spirit.
• ❓ Critics, including Jimmy Dore and Kurt Metzger, mock the move, questioning the name "MS NOW" and the attempt to distance from NBC while remaining part of a corporate conglomerate.
• 📰 The rebrand follows the spin-off of NBC Universal's cable assets into a new company called Versant.

Criticisms of Past Reporting

• 🎯 Dore and Metzger ridicule MSNBC for getting nearly every major story wrong in recent years, citing COVID-19, Russiagate, and foreign wars.
• ⚠️ Specific examples of perceived inaccuracies include the handling of COVID-19, vaccine information, lockdowns, virus origination, Russiagate, the Ukraine war, and the Syrian war.
• 🤡 The hosts also mock the idea of MSNBC being "independent" or "insurgent" given its perceived alignment with corporate interests and past reporting failures.

"MS NOW" Name and Identity

• 🤔 The name "MS NOW" is criticized for its awkwardness and potential to be misconstrued, with suggestions it sounds like a channel for people dealing with Multiple Sclerosis.
• 🚀 Executives frame the rebrand as a move towards being entrepreneurial and embracing a new identity, comparing the network's potential future to Nvidia rather than Eastman Kodak.
• 📺 The network claims to be the most-watched news network on TikTok and YouTube, a statistic disputed by the hosts.

Legacy Media vs. Digital Age

• 📉 The discussion touches on the changing media landscape, with legacy media companies struggling to remain relevant.
• 📱 The hosts emphasize the shift towards digital platforms like YouTube and TikTok for news consumption.
• 📺 They argue that traditional network news viewership is dwindling, and that corporate news is often suppressed by algorithms favoring independent creators.

Perceived Propaganda and Desperation

• 📺 Jimmy Dore concludes that MSNBC remains propaganda-driven, out of touch, and desperate to stay relevant in the digital media age.
• 🎭 The hosts satirize the network's claims of being "insurgent" and "rebellious," contrasting it with their perceived corporate ties and reporting history.
• 📉 The rebrand is seen as a desperate attempt to adapt to a changing media environment and regain viewership.