Mom Turns Family Cereal Recipe into a Million-Dollar Healthy Brand

Founding Three Wishes Cereal

• 💡 Margaret Wishingrad started Three Wishes cereal in 2019, motivated by a desire for healthier breakfast options for her own child.
• 🎯 The initial idea stemmed from realizing the lack of nutritious cereal options in the market, prompting her to create a product with more protein and less sugar.

Product Development and Funding

• 💰 Wishingrad and her co-founder initially invested $250,000 of their personal savings to develop the product.
• 🤝 Before launching, they successfully raised $2 million from friends and family to scale the business.

Business Growth and Distribution

• 📈 Three Wishes cereal is now available in approximately 15,000 stores nationwide.
• 🛒 Key retail partners include major chains like Walmart and Whole Foods.

Future Vision and Pricing

• 🚀 The company's mission is to make Three Wishes a household staple, aiming to be in 90% of American homes.
• 💲 The retail price for a box of Three Wishes cereal is $6.99.