Michael Phillips on Jamestown's $550 Million Times Square Repositioning for New Year's Eve

Times Square Ball Transformation

• 💎 The iconic Times Square Ball for New Year's Eve has been updated with 4,800 Waterford crystal constellation crystals, transitioning from triangular to round.
• 🚀 This marks the ninth ball on the building, representing a significant upgrade in its visual appeal.
• 🗓️ A VIP opportunity to see and connect with the new ball will open in the building next Wednesday, prior to New Year's Eve.

New Year's Eve Experience Enhancements

• 🎉 Attendees will receive a confetti wish kit to fill out with New Year's resolutions, which will be launched from a cannon into Times Square.
• 💬 This allows wishes to be shared with the estimated one million people present in Times Square.

One Times Square Building Repositioning

• 🏗️ Jamestown has undertaken a $550 million repositioning of One Times Square, involving a four-year effort to reskin the building.
• 🌟 The building is set to open with approximately 22 floors of immersive experiences, with staggered openings through the spring.
• 📈 An estimated 8 to 10 million people per year are expected to visit the building.
• 🏛️ These experiences include an observation deck on the roof and a history experience detailing the last 120 years of events in Times Square.