Mexico's 'Made in Mexico' Campaign: Responding to Trump Tariffs and Asian Imports

Relaunch of 'Made in Mexico' Campaign

• 🇲🇽 Mexico has relaunched its 'Made in Mexico' campaign, originally established in 1978, to promote products manufactured entirely within the country using domestically sourced materials.
• 💡 The campaign aims to counter the perception that Mexican-made goods are of inferior quality and encourage domestic consumption.

Economic Context and Trade Dynamics

• 📈 The campaign's revival is partly a response to Donald Trump's tariff threats against Mexican products, which have created strain in US-Mexico trade relations.
• 📊 Despite the current trade rifts, Mexico exports significantly more to the United States than it imports, making the US its largest trading partner.

Addressing Asian E-commerce Imports

• 🌏 A significant driver for the campaign and recent tariff impositions is the desire to curb the influx of cheap consumer goods from Asia, particularly from Chinese e-commerce platforms like Temu, Shein, and AliExpress.
• 💰 The government views buying 'Made in Mexico' products as a way to create jobs within the country.

New E-commerce Tariffs

• ⚖️ In January, Mexico implemented new tariffs ranging from 17% to 19% on all e-commerce goods entering the country, including those from Canada and the United States.
• 🚫 An exemption was in place for goods valued under $50, but this measure preceded Trump's threat of 25% tariffs on Mexican products entering the US.