Major Ice Cream Makers Pledge to Remove Artificial Dyes by 2028

Industry-Wide Commitment to Ditch Artificial Dyes

• 🎯 Dozens of ice cream makers, representing 90% of the US market, have pledged to remove artificial dyes like red 40, blue one, and yellow 5 by 2028.
• 🤝 This initiative is part of Robert F. Kennedy Jr.'s Make America Healthy Again campaign.
• 📈 Approximately 35% of the American food industry has already made similar commitments.

Bipartisan Support and Regulatory Action

• ✅ The banning of certain synthetic dyes has garnered bipartisan support.
• 🇺🇸 The Biden administration recently banned red dye 3, a move Europe made over 30 years ago.
• 🔬 The Food and Drug Administration (FDA) is actively approving new natural dyes, including one derived from the Gardinia fruit.

Resistance and Industry Concerns

• 🚫 Candy companies, such as the makers of M&M's, are resisting the change.
• 🗣️ These companies argue that their artificial dyes are safe to eat and that natural alternatives are too expensive and do not provide the same visual or taste qualities.
• 💡 Ice cream makers emphasize their desire to ensure families can continue to enjoy their favorite treats with wholesome ingredients.