LVMH-Backed Investor Group Invests $800 Million in Private Jet Company Flexjet

Luxury Industry Shift to Experiences

• 💡 The private jet business is attracting significant investment, with an investor group backed by luxury giant LVMH acquiring a 20% stake in Flexjet for $800 million.
• 📈 This marks the largest equity investment ever in a private jet company and reflects a broader shift in the luxury industry from retail goods to the experience economy.
• 📊 While global sales of luxury goods fell 2% last year, sales of luxury experiences increased by 5%, with yachts and jets seeing a 13% rise.

The Future of Luxury is Time

• 🔑 LVMH and El Caterton, the private equity firm behind the investment, view the luxury of the future as time.
• ✈️ Private travel is seen as a key way to recoup time, aligning with the demand for experiences over material possessions.

Flexjet's Expansion Plans

• 💰 Flexjet plans to utilize the $800 million investment to purchase more planes, including larger models, and expand its infrastructure, particularly overseas.
• 🤝 The company will also partner with some of LVMH's 75 brands to develop enhanced luxury offerings for its over 2,000 members.