Line Friends Store Tour and Ribbon Cutting at Universal Studios Hollywood

Grand Opening of Line Friends Store

• 🥳 The ribbon-cutting ceremony marked the official opening of the new Line Friends store at Universal CityWalk Hollywood.
• 💡 Line Friends, a globally recognized character brand, is bringing its beloved intellectual properties and K-pop related merchandise to the location.

Origins and Evolution of Line Friends

• 📱 Line Friends originated as app emojis for the LINE app, connecting people through digital communication.
• 🌟 The characters, like Brown and Friends, evolved from digital emojis into real-life characters and a major brand.

K-Pop Collaborations and Exclusives

• 🎤 The store heavily features K-pop collaborations, including a significant partnership with BT21, co-created with BTS members.
• 🎶 Upcoming collaborations with other K-pop artists like (G)I-DLE and boy band Xdinary Heroes are planned, making it a K-pop driven store.
• 🛍️ Exclusive Universal Studios Hollywood items are available, such as a customizable version of the Universal FO with stick-on decorations and nine different Universal characters.

Popular Merchandise and Fan Excitement

• 🚀 The Xdinary Heroes Zeroni merchandise, launched last year, is being restocked exclusively at the Universal store due to high demand.
• 📈 Fans lined up for the restock of Zeroni items, which had previously sold out, indicating strong fan anticipation for the Universal store opening.