Lindsay Mullenger on Building Petite Keep, Shark Tank, and Mompreneurship

The Genesis of Petite Keep

• 💡 Petite Keep is a keepsake company that creates personalized trunks for major life milestones like weddings, births, and graduations.
• 🧠 The idea was born from Lindsay Mullenger's personal need for a functional yet beautiful way to store her first daughter's keepsakes, finding no suitable options in the market.
• 💖 The brand is deeply rooted in family, experiences, and the desire to preserve memories for generations.

Bootstrapping and Early Growth

• 🚀 Lindsay bootstrapped Petite Keep with $3,000, initially making and shipping trunks from her attic with her husband's help.
• 📈 The business hit six figures in its first year while Lindsay was still working her corporate job, prompting her to go full-time in January 2021.
• 🤝 Influencer marketing was a core strategy from day one, with Lindsay personally reaching out to creators to share their personal stories and introduce the brand to their communities.

Scaling and Operations

• 🏢 Petite Keep recently opened its own warehouse, a significant step in vertically integrating operations and maintaining control over customization and content creation.
• 🛠️ Lindsay's role has evolved from hands-on creation to leadership, focusing on building an incredible team and leaning into operations and supply chain management.
• 🎯 The company prioritizes customer experience, meeting customers on their preferred platforms (DM, phone, text) and offering a