Legendary Bourbon Bottle Sells for $96,000 at Auction

Record-Breaking Bourbon Sale

• 🥃 A bottle of Very Old Fitzgerald 15-year Blackhawk bourbon, a rare bottling from 1966, sold for an astonishing $96,000 at Unicorn Auctions.
• 🎯 This particular bottle is considered one of the rarest, originally intended as a friends and family bottling and not mass-produced.

Rarity and Investment Potential

• 💎 The sold bottle is described as the Mickey Mantle of bourbon bottles, highlighting its extreme rarity and collectible status.
• 📈 While some buyers may drink such rare spirits, it is often viewed as an investment due to its value and scarcity.

Other Notable Bourbons and Auctions

• 🌟 The auction also featured Pappy Van Winkle's Family Reserve 15-year, a highly sought-after annual release valued at $2,000.
• 🥂 A half bottle of Very XO Fitzgerald was available for tasting, representing a more accessible, though still premium, bourbon option.
• 💰 Unicorn Auctions aims to democratize the market, with lots ranging from under $100 to over $96,000, facilitating purchases for a wide range of consumers.

Unicorn Auctions Business Model

• 🚀 Founded by individuals from the tech and hospitality worlds, Unicorn Auctions provides a platform for collecting wine, spirits, and experiences.
• 📦 The company offers a "vault" service, allowing buyers to store their purchases digitally or physically, with options for seamless delivery or viewing of their collection.
• 📊 Unicorn Auctions currently holds custody of over $100 million worth of product, with over 50% expected to be consumed by customers.
• 🌍 The customer base is global, including collectors, restaurants, and upscale hotels, demonstrating the international appeal of rare spirits.