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Lamborghini CEO Stephan Winkelmann on New Models, Hybridization, and Future GT Car

Bloomberg PodcastsAugust 15, 20257 min129 views
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Business and Pricing Strategy

  • πŸ“ˆ Tariffs have impacted Lamborghini's pricing, with current tariffs at 27.5% and a hope to reduce them to 15%.
  • πŸ’° While prices for the entire lineup are increasing, Lamborghini is absorbing a larger share of the cost.
  • ⚠️ Uncertainty is a significant factor impacting business, leading to temporary delays but with expectations to be back on track soon.

Hybridization and Customer Reception

  • ⚑ All of Lamborghini's current lineup is hybridized, a move customers are accepting positively.
  • πŸš— The market readiness for hybridization was a key consideration, and Lamborghini aims to be the best in this segment.
  • πŸ“ˆ The positive reception has resulted in a solid order bank exceeding one year for the current lineup.

New Model Introductions: Revuelto and Temerario

  • πŸš€ The Revuelto is highlighted as a significant new model in the lineup.
  • 🏎️ The Temerario, successor to the Huracan, features a V8 twin-turbo engine that revs up to 10,000 RPM and is already sold out for the next 12 months in the US.
  • πŸ“… US deliveries for the Temerario are set to begin in the first quarter of 2026.

Future Product Pipeline

  • πŸ›£οΈ A Sterrato version of other models is possible, but other vehicle types are prioritized in the pipeline.
  • πŸš— Lamborghini plans to introduce a fourth model: a Gran Turismo (GT) car, which will be a two-door, 2+2 seater.
  • πŸ’‘ The GT car fills a gap in the lineup, complementing the super sports cars and the SUV.
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What’s Discussed

LamborghiniStephan WinkelmannHybridizationTariffsCar PricingDemandUncertaintyRevueltoTemerarioV8 Twin-Turbo EngineGran TurismoGT CarMonterey Car Week
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