Lamborghini CEO on Tariffs, EV Strategy, and Customer Base

Lamborghini's Presence at Pebble Beach

• 🚗 The Monterey Car Week is crucial for Lamborghini, hosting events that attract collectors of both historic and new cars.
• 💡 It's an opportunity to showcase cars, conduct world premieres, and engage with customers who are increasingly interested in modern classics.

Brand Growth and Exclusivity

• 📈 Lamborghini has increased sales fivefold in the last 20 years by expanding its model range and offering limited-edition cars that appreciate in value.
• 🌍 Despite global wealth creation, Lamborghini focuses on regionalization and maintaining exclusivity, with only 10,000 cars produced annually out of 80 million global car deliveries.
• 📊 The brand ensures visibility is managed by having a global sales network across 56 markets and 186 dealers worldwide.

Evolving Model Strategy

• 🏎️ Lamborghini is expanding its model lineup, moving from two to three core models (Taurio, Revuelto, Urus) and planning a fourth: a Gran Turismo (GT) car.
• 🐂 The Urus SUV is highlighted as a key growth driver, fitting into Lamborghini's tradition of diverse vehicle types.
• 🐂 Each model is named after fighting bulls, creating a unique brand identity.

Lamborghini Customer Profile

• 💡 Lamborghini buyers are typically self-confident entrepreneurs, often owning multiple cars, and appreciate "Made in Italy" craftsmanship.
• 🌍 The customer base is getting younger, with an average age below 45, particularly in Asia where buyers can be as young as 30.
• 👩‍💼 Efforts are being made to attract more women, with the Urus model proving popular and specific events like "She Drives a Lambo" being successful.

Macroeconomic Challenges and EV Outlook

• 🌐 Lamborghini advocates for free trade, as global reach is essential for its business model, despite potential impacts from tariffs.
• 📉 The company acknowledges a flattening demand for electric vehicles (EVs) and is adjusting its strategy, opting for plug-in hybrid technology for the Urus and future models.
• ⏳ Lamborghini prioritizes being the best when technology is accepted, rather than being the first to market with new technologies, ensuring long-term product relevance and customer satisfaction.