Lamborghini CEO on EV Goals, Record Sales, and the Future of Luxury Cars

Lamborghini's Record Year and Hybrid Strategy

• 🏆 Lamborghini concluded the previous year with its best-ever results, continuing to expand its hybrid electric market presence.
• 🔌 The company has successfully hybridized its entire lineup, with models like the Revuelto, Sterrato, and Urus now being plug-in hybrids.
• ⏳ Customer reception to the hybrid models has been strong, evidenced by a waiting list of 1.5 years.
• 💎 Exclusivity and scarcity are paramount to the Lamborghini brand, contributing to excellent residual values for used cars.

Future of Electric Vehicles at Lamborghini

• ⚡ Lamborghini plans to introduce its first fully electric car by the end of the current decade.
• 🚗 This new EV will be a GT car with a 2+2 configuration, serving as an addition to the existing SUV and supercar models.
• 🔊 The company is exploring how to create an emotional driving experience for EVs, acknowledging that mimicking internal combustion engine sound is not the intended approach.
• 💡 Instead of copying traditional engine sounds, Lamborghini aims to create and amplify new, relevant sounds and focus on the emotional aspect of driving, including acceleration, top speed, and handling.