LA Designer Creates Viral Custom Dodgers Couture Fashion

Custom Dodger Couture

• 💡 A local LA designer is gaining viral attention for transforming Dodger blue into couture fashion.
• 🎯 The creator, known as Coco, owns a reworked vintage store on Melrose called I Am Coco.
• 🚀 Her custom Dodger getups, including corsets, halters, pants, and jackets, are flying off the racks.

Design Process and Inspiration

• 🧠 Coco learned to sew from her mom and business from her dad, making her a perfect combination of both.
• ♻️ She sources materials from vintage warehouses, focusing on sustainable fashion by transforming donated oversized jerseys.
• ✨ Her unique designs often incorporate original details like buttons from the jerseys, adding a special touch.

Celebrity Endorsements and Pricing

• 🌟 Celebrities, including Mookie Betts' wife, love to wear Coco's creations, with stylists working closely with her to add her signature twist.
• 💰 While prices are kept low due to sourcing secondhand materials, a custom Otani jersey corset for World Series Week was priced at $140, making it one of the most expensive items.
• 📈 Other pieces, like a corset with a lace-up back, are estimated to sell for around $90, especially during high-demand periods like World Series Week.

Dream Realized on Melrose

• 💖 Having a store on Melrose Avenue is a dream come true for Coco, who used to shop there for prom dresses as a teenager.
• 🏆 With upcoming events like the World Cup and Super Bowl, she anticipates continued demand for her unique, game-day-ready apparel.
• ✅ The designer's ability to give old fabric new life is highlighted as an impressive skill, turning everyday items into unique fashion statements.