Kraken's Savannah Alberty on Building Crypto Communities, DePIN, and New Products

Kraken's Partnership Strategy

• 🎯 Kraken seeks partners that align with core values such as security, trust, and long-term stability, mirroring their own 14-year history.
• 📈 The company looks for brands that can grow alongside Kraken, citing the example of Williams Racing's improvement in F1.
• 🤝 Customer pride in Kraken's sponsored partners is a key consideration in selecting new collaborations.

Kraken's Latest Products: Crack and XOXO

• 💳 Crack is Kraken's global payments app, enabling cross-currency transactions worldwide, aiming to bridge gaps between existing payment apps like Venmo and Revolut.
• 🌍 The app allows users to send various currencies, pay links, and gifts, with the goal of global adoption.
• 📈 XOXO is focused on bringing US equities and stocks to a global audience, enhanced by the recent acquisition of Backed.
• 🎤 Further details on XOXO will be shared by Mark Greenberg, VP of Consumer and XOXO, at Breakpoint.

DePIN and Helium's Community Building

• 💡 Helium is highlighted for solving real-world issues through tangible applications like cell phone connectivity, serving as a bridge for people to understand the crypto industry.
• 💬 The tangible nature of DePIN projects like Helium makes them easier to explain to a general audience compared to abstract concepts like Bitcoin.
• 🚀 Helium exemplifies strong community building by fostering a shared mission and sustained incentives among contributors, unlike other projects where incentives tend to dry up.
• 🌱 The community's mission continues to grow and evolve, encouraging ongoing participation and support.

Breakpoint 2025 Expectations

• 🗓️ Savannah expresses excitement for Breakpoint, noting it as a well-organized conference with positive industry feedback.
• ⏱️ The shift to shorter, 5-15 minute speaker slots is appreciated for its focus on concise communication.
• 🚀 Kraken has significantly doubled down on support and collaboration with Solana this year, anticipating continued growth for the ecosystem.