Redefining Tradition in College Football

• 🎯 Tradition is viewed as a historical concept with no bearing on future success, with social media dictating recruits' perceptions of elite status.
• 💡 Dillingham emphasizes that ASU can become the tradition for future recruits by building a winning culture.
• 🔑 The focus is on creating a program where players want to live and trust their coaches, rather than solely relying on historical prestige.

Selling Arizona State

• 💰 While acknowledging facilities are not top-tier compared to other programs, Dillingham highlights ASU's financial ability to compete due to its position as the fifth-largest metropolitan area.
• 🚀 The strategy involves being creative and innovative in recruiting, using platforms like social media to change the narrative around ASU.
• 🏟️ Dillingham believes the city supports winners and that ASU was here first, referencing past eras of sold-out games.

Coaching Philosophy and Impact

• 🌱 Dillingham's coaching journey began with encouragement from Charlie Ragle, discovering a love for making an impact on people and seeing players have "the click" moment.
• 🧠 He believes motivation and bringing people together are key to winning, more so than just X's and O's.
• 🗣️ Dillingham embraces modern tools like social media, encouraging players to engage with feedback rather than hide from it, while maintaining a high standard.

Building the ASU Program

• 🏠 Dillingham considers ASU his dream job due to his personal history with the university and the city, believing championships are achievable.
• 🤝 The program's success hinges on culture and buy-in from players, with a focus on NIL and player development as top priorities.
• 📣 "Activate the Valley" means engaging the community to create a sold-out, energetic environment that appeals to recruits.

NIL and Future Outlook

• ⚡ Dillingham prioritizes NIL fundraising for players, stating that every decision impacts the players and their ability to perform.
• 🚫 He emphasizes that there are no guarantees for transfers or current players, and the focus is on competition and earning one's spot.
• 📈 Dillingham plans to build the program for the long haul, focusing on cultural development and player-centric decisions, with facility upgrades as a future goal.