Kendall Tishner: Empowering Women Through Archery at Wild Captives in Brooklyn

From Corporate to Clubhouse: The Genesis of Wild Captives

• 💡 Kendall Tishner, a former corporate marketing executive, transitioned from a demanding corporate job to pursue archery as a personal hobby during the pandemic.
• 🚀 This hobby unexpectedly went viral online, evolving into a small business and a significant movement.

Building a Brand for Empowerment

• 🎯 Tishner aimed to create a brand, Wild Captives Archery, that resonated with individuals seeking empowerment rather than traditional hunting contexts.
• 💬 The brand's philosophy is encapsulated in the idea that "we're all wild but we're stuck captive in these systems."

Product Innovation and Community Building

• 🛠️ Responding to audience demand, Tishner designed a beginner-friendly archery kit, including a simple bow, arm guards, arrows, and a quiver, becoming a pioneer in such kits.
• 🤝 The Archery Clubhouse in Brooklyn was initially a demo space but evolved into a comfortable and welcoming community hub, especially for marginalized groups who may not feel safe in traditional shooting ranges.

Archery as a Tool for Reconnection and Joy

• ✨ Tishner emphasizes that archery is not just a sport but a means to reclaim humanity, reconnect with simple, hands-on activities, and foster community for those feeling disconnected from their physical selves.
• 🧠 The studio aims to help people overcome the hesitation to try new things, encouraging them to be beginners and discover their capabilities, much like a modern-day adult equivalent of scouting activities.
• 😊 Tishner's ultimate goal is to make people feel empowered and happier, viewing her business as being in the "business of joy."