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Joe Markowski on DAZN, Logan Paul's Future Fights, and Boxing's Evolution

IMPAULSIVENovember 22, 20191h 4min498,677 views
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DAZN's Role in Combat Sports

  • 🚀 DAZN is described as a global sports broadcasting service that operates exclusively online (OTT), similar to Netflix but for sports.
  • 🌍 The platform is currently active in 9 markets worldwide, including the US, Canada, Brazil, Japan, and parts of Europe, with plans for further global expansion.
  • 🥊 DAZN aims to make major boxing events more accessible by moving them away from expensive pay-per-view models to a subscription service.

Logan Paul's Boxing Future and the KSI Fight

  • 🤔 Logan Paul questions whether he can fight again on DAZN, despite his team wanting him to stop after a loss.
  • ⚖️ He is awaiting an official appeal from the athletic commission regarding a controversial point deduction in his fight.
  • 💡 Logan discusses his social media and DM strategy, humorously detailing his attempts to connect with an Instagram crush.

The Joshua vs. Ruiz Rematch

  • 💥 The discussion touches on the unexpected outcome of the first Anthony Joshua vs. Andy Ruiz fight, where Ruiz won.
  • 📅 The rematch is highlighted as a significant event for AJ's career, taking place in Saudi Arabia.
  • 🎬 A short film about the first fight, titled "Never Say L," is mentioned as premiering.

The Evolution of Sports Broadcasting and Fan Engagement

  • 📈 DAZN's strategy involves leveraging influencer-driven content, like Logan Paul's fights, to attract new audiences to boxing.
  • 🗣️ The passion of British sports fans is discussed, noting their dedication across various sports like football, rugby, cricket, and even darts.
  • 🍻 The culture of drinking while watching sports in the UK is explored, particularly in the context of darts tournaments.

Future of Combat Sports and Influencer Involvement

  • 🥊 DAZN is open to hosting celebrity or influencer boxing matches and potentially leagues, acknowledging the work required.
  • 🎤 The conversation explores the possibility of future fights involving figures like Tyga, Wiz Khalifa, or Soulja Boy, provided they commit to the training.
  • ❓ DAZN is in conversations with Jake Paul regarding a potential fight with AnEsonGib, pending deal finalization.

DAZN's Business Strategy and Competition

  • 💰 DAZN's approach contrasts with traditional pay-per-view models, aiming for broader accessibility and audience growth.
  • 🎯 Competitors are identified as pay-per-view boxing events and other sports broadcasters like ESPN+ and Fox.
  • 🤝 The success of influencer partnerships, like Logan Paul's, is seen as a highly effective and cost-efficient marketing strategy.

The Athlete's Transition and Mental State

  • 🧠 The psychological impact of fighting and the transition back to civilian life for athletes is explored, drawing parallels to veterans returning from service.
  • ❓ The question of what comes next after achieving a major career goal, like winning a championship, is discussed.
  • 💡 The importance of proper management, structure, and building intellectual property (IP) for influencers and athletes is emphasized for long-term success.
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What’s Discussed

DAZNBoxingLogan PaulKSIAnthony JoshuaAndy RuizJoe MarkowskiSports BroadcastingOTTPay-Per-ViewSubscription ModelInfluencer MarketingCombat SportsMMABellator MMA
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