Jimmy Fallon on 'On Brand': A Gamified 'Shark Tank' for Brands

'On Brand' Series Concept

• 💡 Jimmy Fallon discusses his new unscripted series, "On Brand," which premieres twice weekly on NBC.
• 🎯 The show features creatives developing big ideas for major brands, such as Super Bowl campaigns or new menu items.
• 🚀 It's described as a gamified 'Shark Tank', blending elements of 'The Apprentice' and 'Project Runway'.

Show Development and Co-Host

• 🧠 Fallon originally pitched the idea to NBC two years ago and pushed for it after an initial pass.
• 🤝 He is co-hosting with Bosema St. John, whom he calls a marketing genius and a "marketing hall of famer."
• 📈 Fallon believes that as other brands see the show's success, they will want to join for season two.

Featured Brands and Contestants

• 🍔 Brands like Duncan, TheraBody, KitchenAid, Sonic, Marshalls, and Captain Morgan are featured.
• 🏈 Special guests, including athlete Josh Allen, will appear.
• 🎭 Contestants come from all walks of life, including influencers, marketing professors, swim instructors, and real estate agents, showcasing diverse strengths and weaknesses.

Monologue and Booking Strategy

• 🎤 Fallon explains that 'The Tonight Show' maintains a balanced, non-political approach, focusing on making everyone laugh, similar to Johnny Carson's era.
• 🌟 He highlights recent successful bookings, including Taylor Swift and the K-pop group Demon Hunters, crediting his daughter for the latter's inclusion.
• 🎧 The show aims to entertain by keeping jokes funny and leveraging clever writers.

'On Brand' Viewing Information

• 📺 New episodes of "On Brand" air Tuesdays after 'The Voice' and Fridays at 8:00 p.m. Eastern time.
• 👨‍👩‍👧‍👦 The show is family-friendly and can be found on Peacock.
• 🗣️ Fallon humorously recounts guiding his father on how to find the show on the streaming platform.