Jess Glynne's 'Hold My Hand' Named UK's TikTok Song of the Year

TikTok's Song of the Year

• 🎶 Jess Glynne's 'Hold My Hand' has been officially named the UK's TikTok song of the year.
• 📈 The 2015 hit gained new popularity through the viral 'Nothing Beats a Jet2holiday' trend on the platform.
• 🌍 The song has been used in approximately 6.6 million videos on TikTok, reaching global audiences.

The Viral Trend

• ✈️ Users employed the audio to create humorous content about holiday fails, travel chaos, and mishaps.
• 🗣️ The voice behind the popular Jet2 Holidays ad, Zoe Listister, recorded the voiceover two years prior to the trend's explosion.
• 🤯 Listister expressed disbelief at the song's viral success, noting it has been used in Jet2 adverts for 10 years.

Impact and Personal Experience

• 😂 Listister finds joy in the trend, believing it brought much-needed humor and joy during a difficult global year.
• 🌟 The viral success has been life-changing for Listister, who was at a career crossroads, previously writing for TV and doing voiceovers.
• ✨ The experience has led to new opportunities and even a bucket list moment of meeting Jess Glynne herself.
• 🎤 Listister humorously noted that while she's been facially recognized, people don't typically recognize her voice from everyday interactions.