Jersey Shore Economy: Summer Business Performance and Tourism Trends

Jersey Shore Business Performance

• 📈 Stone Harbor Bar and Grill saw a lucrative summer despite a slow start in June due to weather.
• ⚠️ The owner noted a significant drop after the Fourth of July weekend, with a rebound in August, suggesting customers may be holding onto money.
• 📊 Cape May County tourism officials report that summer 2025 revenue is on par with last year, but visitor stays are shorter, with a strong focus on Thursday to Sunday bookings.

Atlantic City Casino Performance

• 🎰 In-person gaming revenue in Atlantic City increased in May, June, and July after a slow start to the year.
• ⚖️ While overall gross gaming revenue was good, the performance was unevenly distributed among the casinos.

International Tourism Trends

• 📉 Canadian tourism in Cape May County was down by approximately 30% compared to the previous year.
• 🌍 This decline is attributed to international policy conflicts earlier in the season.
• 🎯 Tourism officials are developing marketing campaigns to recapture Canadian visitors for the upcoming year.