Jenna Meek's Strikeback Self-Defense Pitch on Dragons' Den

Strikeback Self-Defense Mission

• 🥊 Strikeback Self-Defense is a mission-driven global movement teaching practical life-saving skills to women and girls for real-life scenarios.
• 🎯 The founder, Jenna Meek, was motivated to start the business after experiencing violence and attacks as a pharmacist.
• 🌍 The ambitious mission is to place a female self-defense instructor in every major town and city worldwide.

Business Model and Franchise Offering

• 📈 Strikeback teaches practical self-defense, not martial arts or sports-based systems.
• 💰 The business has qualified 28 instructors and launched 12 franchises, generating over £83,000 in turnover in 11 months.
• 🔑 A franchise fee was initially around £35,000, with the current price point at £15,000, and a certification model priced around £3,500.

Investor Concerns and Founder's Passion

• ⚠️ Dragons expressed concerns about the £15,000 franchise fee being a barrier and questioned the profitability for investors due to reinvestment needs.
• 💡 Jenna Meek acknowledged not being the best business person but emphasized her passion for the mission and the need for basic self-defense skills for all women.
• 🤝 One Dragon, while not investing, identified Jenna Meek as a potentially better partner for the founder, highlighting her belief in the mission.

Investment Outcome

• 💰 Despite concerns about the business model's investability, one Dragon offered the full £25,000 for 10% equity, driven by belief in Jenna and the mission.
• ✅ Jenna Meek accepted the offer, expressing delight and gratitude.
• ✨ The outcome highlights a focus on mission fulfillment over immediate financial return for the investor.