Jackie Chan's Endorsement Curse: Company Failures, Scandals, and Pro-CCP Stance

The "Jackie Chan Curse" on Brands

• ⚠️ Chiggo Air Conditioning, a prominent Chinese company, filed for bankruptcy after hiring Jackie Chan as its brand ambassador, contributing to his reputation as an "industry's top brand killer."
• 💡 Gree Electric, another brand Jackie Chan once endorsed, faced significant crisis and nearly went bankrupt around 2014, but recovered after Chiggo took over the endorsement.
• 🎯 Jackie Chan's endorsements are often associated with products facing difficulties, leading businesses to shy away from him.

Notable Endorsement Failures

• 🧴 Ba Wong anti-Hair loss shampoo faced a carcinogen controversy, leading to permanent damage to its reputation and plummeting sales despite still being in operation.
• 📺 Ido VCD saw a surge in demand after Jackie Chan's endorsement but quickly faced financial difficulties, leading to the founder's arrest and the brand's disappearance.
• 🎮 The Sha Ba Wang learning machine, initially successful, ultimately went bankrupt in 2020 due to leadership disagreements and failure to innovate.
• 🚗 Jackie Chan's endorsement of the Volkswagen Caddy Combi resulted in fewer than 1,000 units sold, highlighting a fundamental misalignment in the product's positioning.
• ✈️ Dragon Air was severely impacted by the pandemic and ceased operations shortly after its partnership with Jackie Chan.
• 💧 Evergrande Spring collapsed in 2014, and its founder was arrested, following Jackie Chan's role as its spokesperson.
• 🚨 Other controversial endorsements included a Beijing real estate firm (fire), a car repair school (fraud), Suzen dumplings (contamination), and Mitsubishi Motors (recall crisis), with his anti-drug ambassador role tainted by his son's drug scandal.

Personal Life Scandals

• 💬 A viral video in October last year showed Jackie Chan's hand appearing to make an inappropriate touch on singer Joey Yun, sparking online uproar and reaffirming public concerns about his "infamous hands."
• 📖 In his 2015 memoir "Never Grow Up," Jackie Chan openly admitted to being a "womanizer, gambler, and alcoholic," confessing to affairs and treating women and children like a "total jerk."
• 💸 He also revealed a past of reckless spending and driving under the influence, including crashing multiple luxury cars in a single day.

Pro-CCP Stance and Public Backlash

• 🇨🇳 Jackie Chan's pro-communist remarks, such as "It's better not to have freedom... Chinese need to be governed," have led to him being labeled a "subservient pro-CP figure."
• 🎭 He performed at the CCTV Chinese New Year gala during the Wuhan COVID-19 outbreak and later rallied support for the controversial Hong Kong National Security Law, declaring himself a "flag bearer for the CCP."
• 🤝 His expressed desire to join the Communist Party and admiration for its promises have been met with public disdain, with netizens comparing him to a "scum who portrays a hero."
• 🗣️ Jackie Chan has been observed changing his stance to please event organizers, claiming different national or ethnic identities depending on the audience, which netizens sarcastically call the "true skill of a chameleon."

Film Career Decline

• 📉 Jackie Chan's recent films have been "colossal flops," with his 2024 summer blockbuster "A Legend" earning less than 80 million yen against a 350 million yen investment.
• 🎬 His 2025 Hollywood action film, "The Karate Kid, The Legend Continues," also showed disastrous pre-sale ticket sales and low earnings in its opening days.
• 👑 Once the "king of box office hits," he is now dubbed the "king of flops," with analysts suggesting his close ties to the CCP have eroded his character and led to rejection by audiences and the market.