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J. Rogers Kniffen on Tariffs, Inflation, and the Retail Sector's Holiday Outlook

CNBC TelevisionNovember 5, 20253 min986 views
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Navigating Tariffs in Retail

  • ๐ŸŽฏ Retailers are currently passing through only about 40-50% of tariffs onto consumers, resulting in a modest increase of a couple of percentage points in sales price.
  • ๐Ÿงฉ Retailers can strategically spread the impact of tariffs across their entire inventory, mitigating the effect on individual products.
  • ๐Ÿšข Falling supply chain costs, such as the price of shipping containers, provide a buffer for retailers to absorb some tariff-related expenses.
  • ๐Ÿง Tactics like transshipping are employed to avoid or reduce the impact of tariffs, demonstrating retailer ingenuity.

Inflation Trends: Services vs. Goods

  • ๐Ÿ“ˆ The primary inflation concern is in services, which are rising faster than goods.
  • ๐Ÿ›๏ธ This disparity makes goods appear more attractively priced to consumers, softening the impact of any price increases.
  • ๐Ÿ“Š The expectation is that services will continue to inflate faster than goods through the fourth quarter.

Holiday Season Outlook

  • ๐Ÿ“ฆ While some goods may have arrived early, bonded warehouses are full, indicating product availability.
  • ๐Ÿ“‰ Consumers are unlikely to notice small price increases on goods, especially when compared to rising service costs.
  • ๐Ÿ’ฐ The main concern for the holiday season is not tariffs, but rather the consumer's ability to spend, which currently appears solid.
  • ๐Ÿ”ฎ Tariffs are not expected to be a significant issue heading into the next year, nor were they a major factor in the current year.
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Whatโ€™s Discussed

TariffsRetail SectorInflationConsumer PricingHoliday SeasonSupply Chain CostsInventory ManagementServices InflationGoods InflationConsumer Spending
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