Ivy's Pitch on Dragons' Den: Recruitment Platform for Returning Mothers

The Ivy Pitch

• 🚀 Ivy is a community-driven marketplace founded by Lydia and Amelia, designed to connect women returning to work after a career break with companies seeking talent.
• 💡 The platform aims to address the challenges women face, such as confidence loss and taking significant salary cuts, by offering community, upskilling, and relevant job opportunities.

Business Model and Financials

• 💰 Companies pay a subscription fee to post roles and access the talent pool of women returning to work.
• 📈 Ivy's financial projections include operating at a loss this year, aiming for profitability in 4-5 years, with projected annual recurring revenue of £12 million in 3 years and £367 million net revenue globally in 5 years.

Investor Interest and Negotiations

• 🤝 Two Dragons, Deborah Meaden and Steven Bartlett, expressed significant interest, leading to a negotiation for investment.
• 🎯 The entrepreneurs initially sought £75,000 for 3% equity, with a previous valuation of £2 million.

The Final Deal

• 🤝 After extensive negotiation, a joint offer was made by Deborah and Steven.
• 💰 The final deal involved £50,000 for 5% equity, with Steven Bartlett also offering office space and desks for a period, acknowledging the entrepreneurs' potential and the need for significant future capital.
• ✅ The entrepreneurs accepted the offer, securing investment and valuable mentorship.