Investigating Meghan Markle's Raspberry Jam Empire

Website Inventory Leak Reveals Massive Stock

• 💡 Meghan Markle's "As Ever" website inadvertently leaked inventory data, showing she holds $21.8 million worth of product at sale price.
• 🎯 Critics used a website flaw to determine stock levels, initially claiming no stock, then arguing she has too much perishable inventory.
• 💰 The inventory includes substantial amounts of items like edible flower sprinkles ($1.2M), fruit spread gift boxes ($5.7M), and candles ($4M).

Sales Performance and Product Strategy

• 📈 While some items showed slow sales in January, the holiday period (Nov/Dec) was the primary selling window, and the business is luxury-based.
• ✅ The raspberry spread sold out quickly despite a large August resupply, indicating strong demand for specific, often cheaper, products.
• 🧠 Meghan previously increased inventory tenfold to gather better sales metrics on popular product lines (SKUs).
• 💬 A source claims sales have "exceeded expectations," suggesting critics are selectively presenting data to fit a negative narrative.

Business Challenges and Growth Opportunities

• ⚠️ The speaker suggests Meghan should consider price adjustments for expensive items and re-engage influencer marketing for other products.
• 📊 Website traffic for "As Ever" grew to 245,000 visitors by December, indicating sufficient digital footfall to potentially shift large stock volumes over time.
• 🚀 Future growth plans include international shipping to countries with high interest in the royals, aiming to sell struggling stock.
• 🛠️ The business faces challenges like marketing timing mistakes (e.g., sparkling wine debut) and the need to expand sales channels beyond the website.

Archwell Staffing Changes and Charity Pivot

• 🚪 James Holt, a key long-term advisor, is leaving Archwell but will maintain an advisory role, moving back to Britain.
• 📉 Meredith Mains, a US press spokesperson, left after less than a year, contributing to a pattern of high staff turnover at Archwell.
• 🌱 Archwell Foundation is pivoting to Archwell Philanthropies, focusing on fiscal sponsorship due to reduced funding, leading to redundancies.
• 💡 The speaker suggests Harry and Meghan should engage in more "on the ground charity work" to improve their public relations and operational effectiveness.