Indiana Jones Adventure's Super Bowl Halftime Show & Star Wars Promotion

Cold Weather and Star Wars Jackets

• 🥶 The hosts discuss the extreme cold of the polar vortex, with one experiencing -53°F windchill in Illinois.
• 🧥 Dan Zehr received and wore a limited edition Columbia parka inspired by the jackets worn during the filming of "Star Wars – Episode V: The Empire Strikes Back" in Norway.
• 💰 This jacket, initially sold out quickly, now commands high prices on the secondary market, with prices reaching $1,250 for larger sizes.

Star Wars Episode IX Trailer and Super Bowl Strategy

• 🚀 Disney did not release a teaser trailer for "Star Wars: Episode IX" during Super Bowl 53, contrary to initial predictions.
• 🏈 The decision was influenced by factors including the Patriots' repeated presence in the Super Bowl, which led to viewer fatigue and potentially lower ratings.
• 📈 The high cost of Super Bowl advertising ($5.25 million for 30 seconds) and Disney's need to promote other major releases like "Avengers: Endgame" and "Aladdin" also played a role.
• 🗓️ It was confirmed that the "Episode IX" trailer would premiere at Star Wars Celebration, a move intended to energize dedicated fans.

Star Wars Resistance and Galaxy's Edge Promotion

• 📺 Dan Zehr shares a positive shift in his opinion of the animated series "Star Wars Resistance," finding it more compelling and well-developed than initially thought.
• 🌌 The discussion touches on the world-building challenges for "Resistance" compared to "Rebels," given its placement in the sequel era.
• 📚 Disney is heavily promoting "Galaxy's Edge" through various media, including a Marvel comic miniseries titled "Galaxy's Edge," and several novels like "Black Spire," "Crash of Fate," and "Myths & Fables."
• 💰 The immense investment in "Galaxy's Edge" at both Disneyland and Walt Disney World is highlighted, with concerns about "Star Wars fatigue" impacting its reception.

Indiana Jones Adventure Super Bowl Halftime Show

• 🎢 In 1995, Disney spent $100 million to build the "Indiana Jones Adventure" attraction at Disneyland and used the Super Bowl XXIX halftime show for a massive promotional event.
• 🏟️ The halftime show featured a recreation of an Indiana Jones stunt show, including Indiana Jones rescuing the Vince Lombardi trophy, a high priest being set on fire, and elaborate pyrotechnics.
• ⚠️ The production faced numerous challenges, including a stunt performer suffering hypothermia, an actress being hit in the face with the trophy, and excessive smoke from the pyrotechnics delaying the second half of the game.
• ✅ Despite the chaotic production, the "Indiana Jones Adventure" opened as a smash hit and remains a popular attraction, with discussions about potential Florida versions.

Podcast and Network Promotion

• 🎙️ Jim Hill and Dan Zehr promote their respective podcasts and writing platforms, including "Coffee with Kenobi," "Disney Dish," and contributions to "starwars.com" and "IGN."
• ⭐ They encourage listeners to rate their shows on iTunes to help spread the word.