IAAPA Expo 2025: Trends, Expansion, and Future of Attractions with COO Michael Shelton

IAAPA Expo Growth and Trends

• 🚀 IAAPA Expo is experiencing record attendance, exceeding expectations and highlighting the global excitement for the attractions industry.
• 💡 Key trends include the rise of seasonal events like Halloween and Christmas attractions, and a significant focus on food and beverage offerings, including alcohol, to enhance guest engagement.
• 🎯 The trade show floor has expanded, with dedicated areas for specific needs such as haunted attractions and food and beverage, creating a one-stop shop for members.

Enhancing the Expo Experience

• 🧠 The IAAPA Expo features a robust conference program with diverse engagement opportunities, including specialized tours like a Halloween Horror Nights tour and a water park tour.
• ✨ A highlight of the event is IAAPA Celebrates, offering members exclusive access to experience new parks like the upcoming Epic Universe.
• 📈 To accommodate growth and demand, IAAPA is expanding its physical space, including utilizing the west hall of the convention center, to provide more opportunities for exhibitors and attendees.

Industry Expansion and Future Outlook

• 🌍 IAAPA is expanding its global reach, with plans for a new expo in the Middle East tailored to regional needs while maintaining a global brand identity.
• 📈 The organization is also looking for new spaces within Orlando to accommodate its growth and meet member demands.
• ⚠️ Successful operations in the attractions industry, particularly for events like Halloween, require more than just the attraction itself; they involve marketing, ticketing systems, and upselling technologies to enhance the overall guest experience.
• 🌟 IAAPA aims to meet the public's desire for new, outdoor, and shared experiences, positioning itself as a key player in fulfilling these needs within the attractions industry.