How to Use eBay Promotional Tools: Discounts, Coupons, and Promoted Listings

Accessing eBay Seller Hub

• 💻 Navigate to the eBay Seller Hub through your preferred browser by searching for it.
• 🎯 Within Seller Hub, locate and access the Marketing section to find promotional tools.

Creating Discounts and Sales

• 💰 eBay offers various discount types: coupons, order discounts, sale events, shipping discounts, and volume pricing.
• 🏷️ For sale events, select specific items or categories, set a percentage discount, and define start and end dates.
• 🎁 Custom coupons can be created with unique codes that buyers use at checkout, with options to set usage limits.
• 📤 Coupons can be shared directly via eBay messages or through social media channels.

Boosting Visibility with Promoted Listings

• 📈 Promoted listings are a tool designed to increase the visibility of your active eBay listings.
• 🎯 This feature helps your listings stand out to potential buyers.
• 💸 You set an ad rate as a percentage of the total sale amount and only pay when a promoted item successfully sells.
• 📊 Choose your desired ad rate to manage your advertising spend effectively.