How to Use eBay Analytics for Sales and Traffic Insights

Accessing eBay Analytics

• 💡 To access eBay Analytics, you must use a web browser as the features are not available in the eBay mobile app.
• 🔑 Log in to your eBay account through the Seller Hub via your browser to view your store's overview.

Analyzing Sales Performance

• 📊 The Sales overview provides key metrics such as total sales, number of transactions, and average selling price.
• ⚙️ Utilize the filters at the top to adjust the time range, comparing current sales (e.g., last 31 days) to previous periods or custom dates.

Understanding Traffic and Listing Views

• 📈 The Traffic section shows how many people are viewing your listings and how many are clicking on them.
• ⚠️ If your listing views are low, consider tweaking your titles, photos, or pricing to improve performance.
• 🎯 Filters for traffic analysis include options like the past 7 days or past 30 days.

Reviewing Feedback and Improving Listings

• ⭐ Access your feedback ratings, including positive, neutral, and negative feedback, along with detailed comments.
• 🛠️ Use the insights from analytics and feedback to make informed decisions about improving your eBay listings.