How Starmer Became As Unpopular as Sunak

Starmer's Approval Decline

• 💡 After the general election, Keir Starmer initially enjoyed a positive outlook, securing the second-largest majority in his party's history.
• 📉 However, more than a year later, Starmer's government approval rating has slumped to minus 56%, matching Rishi Sunak's rating just days before the last election.
• 📊 It's noted that this is not the absolute lowest approval rating for a Conservative government; Sunak's lowest was minus 62%, and Liz Truss's government reached minus 62% before her resignation.

Erosion of Labour Support

• 👥 Polling from Ipsos Mory indicates that dissatisfaction is largely driven by former Labour voters, with only 32% of those who voted Labour in the last election still claiming they would support the party.
• 📉 Among those who voted Labour, YouGov reports that Starmer's government has a net approval rating of minus 26%, a figure that has been steadily worsening over recent months.
• 🔑 Starmer generally maintained a positive approval rating among Labour voters until March of the current year.

Two Types of Defectors

• 🎯 Polling by Electoral Calculus, Findout Now, and YouGov identified two main groups of defectors from Labour: those moving to the Lib Dems and Greens, and those moving to Reform UK and Conservatives.
• 🌱 Defectors to the Greens and Lib Dems are often younger, more educated, and cite reasons such as Labour being