Hobby's Deli in Newark Named One of America's Best Jewish Delis

A Newark Institution Recognized

• 🏆 Hobby's Deli, a Newark eatery serving classics since 1962, has been named one of the best Jewish delis in America by The Takeout magazine.
• 💡 The deli is celebrated for its flavor, service, and atmosphere.

Family Legacy and Business Philosophy

• 👨‍🍳 Brothers Michael and Mark Brummer, who grew up in the deli, now run the establishment purchased by their father in 1962.
• 🔑 Their father's key business principles were to buy good products, prepare them well, and be a 'mench' – treating people the right way.
• 🤝 Michael and Mark maintain a close relationship, balancing their sibling dynamic with customer satisfaction.

Overcoming Business Challenges

• 📈 The deli has faced significant challenges, including rising supply costs, with a 75% increase in the price of beef.
• 🔥 A fire in 2019 damaged the front of the deli, followed by the COVID-19 pandemic a year later.
• 💬 Despite these obstacles, the owners emphasize perseverance: "You just keep plugging along."

Customer Experience and Impact

• 🥪 Customers praise the generous portions, great pastrami and corned beef, and filling, thick sandwiches.
• 🚗 The owners note that since congestion pricing began in New York, fewer New Jersey residents are traveling to New York to eat, which benefits their Newark business.