Hilary DeCesare on The ReLaunch Effect: Embracing Second Acts and Overcoming Adversity

From Silicon Valley to Entrepreneurship

• 💡 Hilary DeCesare, Founder and CEO of The ReLaunch Co., shares her journey from a "Silicon Valley girl" to an award-winning entrepreneur.
• 🚀 Her early career involved sales in Silicon Valley, where she initially struggled with technical roles but learned to adapt and excel through sheer determination and continuous learning.
• 🎯 A pivotal moment came when her mother questioned if she had lost herself in her success, prompting a deep self-reflection.

The Genesis of The ReLaunch Co.

• 💥 DeCesare's entrepreneurial path has been shaped by significant life events, including divorce, cancer, children's health issues, and business fraud, leading to numerous personal "relaunches."
• 🧠 She developed a methodology, "The ReLaunch Effect," to help individuals navigate midlife challenges and reframe their second acts, emphasizing that midlife is now often considered 35-65.
• 💡 The core idea is that everyone experiences relaunches, and being "relaunch ready" is crucial.

The "Three H" Model for Relaunching

• ❤️ The ReLaunch Co. model focuses on the Heart, Head, and Higher Self as interconnected elements for achieving success.
• 🧠 The Head encompasses logical thinking and neuroscience, including the subconscious mind that often runs habits.
• ✨ The Higher Self connects to universal truths and laws, emphasizing intuition and the magic that happens when all three H's are integrated.
• 🎯 The goal is to move from a place of discontentment to understanding what one truly wants from the heart, aligning actions with subconscious habits, and tapping into intuition.

Overcoming Limiting Beliefs and Embracing Change

• 🐜 DeCesare describes limiting beliefs as "ants" that, if ignored, can swarm and overwhelm, especially during periods of multiple life challenges.
• ⚠️ She stresses the importance of releasing past expectations and past selves to reset and move forward into the future.
• 🔑 Divine discontent is reframed not as a negative state to be stuck in, but as a catalyst for change and growth.
• 🚀 The second step in the relaunch process after releasing is to reset.

Finding Your Relaunch

• 🌐 DeCesare encourages listening to oneself and taking action, even when feeling stuck or complacent.
• 💻 Resources for learning more include The ReLaunch Co. website (therelaunchco.com), their six-month "Fired Up Entrepreneur" program, one-on-one coaching, blogs, and podcasts.
• 📱 The ReLaunch Co. can also be found on Instagram and Facebook (The Relaunch Effect group), where DeCesare shares free content and tips weekly.