Hayley Segar: From $0 to Shark Tank with Viral Swimwear Strategy

Genesis of OneWith Swim

• 💡 Hayley Segar, founder of OneWith Swim, identified a problem with swimwear fitting uncomfortably, unlike no-show underwear.
• ✨ The brand's name, OneWith, stems from her desire for swimwear to feel "one with the body," inspired by the seamless fit of no-show underwear.
• 🎯 Segar's background in YouTube content creation and fashion/intimates provided a unique blend of skills for launching her brand.

Content Creation as a Necessity

• 🚀 Facing financial constraints after maxing out savings and credit cards, Segar resorted to creating six TikToks daily out of necessity, which proved highly effective.
• 📈 She emphasizes that organic content is crucial for new brands, especially without marketing budgets, advising entrepreneurs to dedicate time to learning social media marketing basics.
• 🧠 Even when outsourcing content creation, understanding the fundamentals is vital for directing strategy and assessing performance.

The Power of Manifestation and Mindset

• 🌟 Segar has held a lifelong belief in having a company, visualizing outcomes, and setting intentions, which she believes guided her to the OneWith Swim idea.
• 🎶 She practices daily visualization, self-talk, and uses prompts like "Wouldn't it be nice if..." to reduce resistance and encourage flow.
• 🚫 Segar avoids consuming negative content like true crime and dark music, believing it lowers vibration and hinders progress towards desired outcomes.

Navigating Business Challenges and Growth

• ⚠️ Segar shares that business challenges, including financial setbacks, production issues costing six figures, and personal health crises, have forced her to develop new skills and resilience.
• 🧠 She views failures not as setbacks but as learning opportunities that shape her into the person she needs to be, even if they involve significant monetary losses.
• 🧘‍♀️ Turning inward and shutting out external advice was a pivotal moment that led to significant business growth, highlighting the power of trusting one's intuition.

The Shark Tank Experience

• 🦈 Initially hesitant to appear on Shark Tank due to fear of being perceived as "shark bait," Segar was inspired by other entrepreneurs' experiences to apply authentically.
• 🎶 She used a unique manifestation technique, rewriting song lyrics to visualize a successful outcome on Shark Tank, even creating a version of "No Air" by Jordan Sparks.
• 🤝 Segar successfully secured a deal with Barbara Corcoran and Jamie Kern Lima, which she had specifically manifested, calling the experience an "epitome of the American dream."

Personal Transformation

• ✨ The Shark Tank experience and the journey of building OneWith Swim have been transformative, dismantling limiting beliefs about her capabilities.
• 🚀 Segar now believes she can achieve anything, emphasizing the importance of embracing "big scary things" as catalysts for personal and professional growth.
• 🛍️ OneWith Swim offers swimwear designed to fit like underwear, with listeners receiving a 25% discount using code LORI25 at onewithswim.com.