Harry Enten on Coca-Cola's Cane Sugar Offering and Taste Test Results

Coca-Cola's Cane Sugar Announcement

• Coca-Cola has confirmed the release of a new product made with cane sugar, distinct from their regular Coke which will continue to use high-fructose corn syrup.
• This announcement follows a social media post by President Trump claiming he persuaded the company to make this change.

Public Preference for Sugar vs. Corn Syrup

• A previous study indicated that Americans prefer the taste of regular sugar over high-fructose corn syrup by a 2-to-1 margin.
• However, the validity of this study is questioned due to participants potentially not having tried Coke with sugar before and the test not being blind.

Personal Taste Test and Findings

• Harry Enten, having tried Kosher for Passover Coke (which cannot contain corn syrup), conducted his own taste test with the AC360 staff.
• The AC360 staff preferred a Coke in a can (containing high-fructose corn syrup) over Mexican Coke with sugar by a margin of 4 to 3.
• Enten's personal preference leaned towards option C, which was the Coke in a can.

Conclusion on the Cane Sugar Offering

• The results of the taste test suggest that the preference for Coke with sugar might be exaggerated or a "fugazi."
• Enten implies that the public's perceived preference for sugar-based Coke may not hold up in actual taste tests.