Hailey Bieber's Rhode Cosmetics Acquired by E.L.F. Beauty for $1 Billion

Rhode Cosmetics Acquisition Details

• 💰 Hailey Bieber has sold her cosmetics brand, Rhode, to E.L.F. Beauty in a deal valued at $1 billion.
• 💸 The financial breakdown includes a $600 million cash payment, $200 million in E.L.F. stock, and a $200 million earnout tied to performance goals over three years.
• 🗓️ The acquisition is anticipated to be finalized in early 2026.

Hailey Bieber's Role and Brand Focus

• 👩‍🎨 Bieber, who founded Rhode in 2022, will continue as the chief creative officer and head of innovation for the combined companies.
• 💄 While Rhode offers some makeup products like blush sticks and lip gloss, its primary focus is on skincare.
• 📱 The brand gained significant popularity, notably for its lip gloss holder accessory, often seen in social media selfies.

Celebrity Cosmetic Brands Landscape

• 🌟 Rhode joins other successful celebrity-founded cosmetic brands such as Rare Beauty and Fenty Beauty.
• 📈 The current market trend favors skincare products, which is a key area for Rhode's success.