Google Trends: Flooding, Extreme Heat, and Wedding Costs Soar in July

Trending Google Searches in July

• 📈 Flooding searches have reached unprecedented levels nationwide, with a particular surge in interest from Texas due to deadly floods.
• ⚠️ Search interest in extreme heat has spiked over 3,000%, with "how to cool down" reaching an all-time high, including related searches on helping dogs cool down.

Wedding Planning Trends

• 💍 During peak wedding season, wedding venue costs are a major concern in the South and on the coasts, while wedding dress costs are more prominent in the Midwest.
• 💰 The overall search for how to budget for a wedding is also spiking.
• ✨ Micro weddings, defined as events with 50 or fewer guests, are at an all-time high in search interest, indicating a trend towards more intimate celebrations.

Financial Challenges and Savings

• 💸 The "No Buy July" challenge, focused on spending only on essentials like groceries and gas, is at an all-time high in search interest.
• 💄 Another trending challenge is "Project Pan," encouraging people to use up existing products, such as makeup, before purchasing new ones.