Glenn Beck Reacts to MSNBC's "MS NOW" Rebranding: The Worst Ever?

MSNBC's Rebranding to "MS NOW"

• 📺 MSNBC is undergoing a rebranding, changing its name to MS NOW, which is described as "your source for news, opinion, and WORLD."
• 🤦 The new name is immediately criticized for sounding like a plea for multiple sclerosis.
• 💡 The rebrand signifies a spin-off from NBC, requiring MSNBC to hire new staff as they lose access to the NBC newsroom.

Historical Context and Name Origin

• 🕰️ MSNBC originally launched in 1996 as a collaboration between Microsoft and NBC, with "MS" representing Microsoft.
• 📉 Microsoft has been out of the partnership for a long time, making the continued use of "MS" in the new name puzzling.
• 🧐 The initial credibility of MSNBC is questioned, with a mention that it was once left-leaning but not "insane" like it is perceived today.

Analysis of "MS NOW"

• ❓ The acronym "MS NOW" is revealed to stand for My Source News Opinion World.
• 👎 This new meaning is met with derision, with comments suggesting the IQ level of the ad agency is low.
• 📉 The rebranding is graded as the worst rebrand ever heard, with a potential for negative numbers on a 1-10 scale.

Alternative Rebranding Ideas

• ♀️ A humorous suggestion for a feminist-leaning rebrand is "Miz Now", which is deemed even more comical.
• ⚠️ The "Miz Now" concept might require defining what a woman is, adding another layer of difficulty.
• 🚀 The possibility of "Miz Now" being the chosen name is considered, despite its potential for disaster.

Decision-Making and Future Outlook

• 🤷 Questions are raised about who is making these decisions and why NBC would staff and design a competitor.
• 💰 The idea of selling cable access, similar to how Current TV was sold, is discussed as an alternative strategy.
• 📉 The overall outlook for the rebrand is grim, with predictions that it will go poorly, even for a network perceived as already bad.
• 🎭 The situation is compared to an avant-garde opera where the absurdity is intentional, suggesting the rebrand might be a deliberate play on how bad they can make it.