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Giant Kim Kardashian Bikini Balloon Lands in Times Square

Inside EditionApril 5, 20251 min32,466 views
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SKIMS Takes Over Times Square

  • 🎈 A massive 60-foot inflatable balloon of Kim Kardashian in a blue bikini has been installed in Times Square.
  • 🎯 The balloon replicates a swimwear campaign shot by Kardashian in the Bahamas.

A New Tourist Attraction

  • πŸ—½ This gigantic figure has become the latest tourist attraction at the crossroads of the world, drawing crowds for photos.
  • πŸ“Έ Visitors are inspired by the display, with some even donning bikinis themselves.

Installation and Logistics

  • βš™οΈ The installation was overseen by Amy Cool, who previously managed the Macy's Thanksgiving Day Parade.
  • 🌬️ The balloon is a cold air balloon, requiring continuous air pumping to stay inflated, and is secured by 500 lb cement ballasts to withstand windy conditions.

SKIMS Brand Value

  • πŸ’° Kim Kardashian's SKIMS brand is estimated to be worth $4 billion.
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Transcript6 segments

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What’s Discussed

SKIMSKim KardashianTimes SquareInflatable BalloonBikini CampaignTourist AttractionNew York CityMacy's Thanksgiving Day ParadeCold Air BalloonBrand Value
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