George Michael Long Hair: A 68-Year Legacy of Healthy Hair Care

The George Michael Long Hair System

• 💈 The salon upholds the George Michael Long Hair system, a specialized approach to long, healthy hair that has been practiced for 68 years.
• 🔬 Developed by Dr. George Michael, a former medical student, the system utilizes specialized techniques and formulas, including microscopic analysis of hair, to understand and improve individual hair health.
• ✂️ Key tenets of the system include one-length cuts and no layers, with a primary focus on hair health above all else.

Mentorship and Expansion

• 🤝 Jessie Lynn Martinez, the current owner, was mentored by Dr. George Michael himself, learning his techniques and the importance of analyzing hair journeys.
• 🌟 After training with Dr. Michael, Jessie brought the system to Los Angeles in 1985, receiving full access to the name, marketing, and product line, leading to almost instant success.

Client Loyalty and Business Philosophy

• 💖 The salon boasts an incredibly loyal clientele, with many clients having been with them since the 1950s and 60s, often bringing their daughters and friends.
• ✅ The business philosophy centers on doing the right thing for the individual, prioritizing client well-being over profit.
• 🛠️ Running a small business requires passion and love for the work, and seeking help where available is crucial.

American Express Support

• 📈 Jessie highlights the marketing help from American Express as particularly valuable, utilizing tools and resources from the Shop Small Resource Hub for signage and marketing.
• 📣 Small Business Saturday, supported by American Express, has historically led to an uptick in customer calls and appointments.
• ✨ Jessie's greatest satisfaction comes from upholding the salon's legacy for decades and seeing new clients discover the benefits of the George Michael system.