From Wired Hoodies to Bluetooth: Alt+Esc's Modular Audio Apparel

The Evolution of Audio Apparel

• 💡 James Wolfe, the inventor of the original hoodie with headphones in the drawstrings, is back with a modern, Bluetooth-friendly solution.
• 🚀 His first hit product sold over 12 million units, inspired by the rise of phones as music players over a decade ago.

Alt+Esc: A Modular Bluetooth System

• 🎧 The new brand, Alt+Esc, focuses on integrating mobile devices and power banks into apparel without wires.
• 🧩 The system features Bluetooth earbuds that work independently but can connect to accessories like a magnetic power pack and a sweatshirt base.
• 🧲 Earbuds can be clipped to the hoodie, attached to special drawstrings, or connected to a lanyard that doubles as a bracelet.

Design and Sustainability

• 🔋 The system is designed to be modular, allowing users to mix and match components.
• 💰 Pricing starts around $100 for the earbuds, with hoodies, power packs, and bracelets available separately.
• ♻️ Packaging is recyclable or reusable, with an option to use the box for sending in old e-waste for recycling.

Target Audience and Future Plans

• 🏃‍♂️ The product is ideal for anyone on the move who wants to avoid losing small, wireless earbuds.
• 🛠️ Wolfe is developing an adapter to make his system compatible with other Bluetooth earbuds.