Ford Pro's Matt Atkinson on Tariffs, Commercial Sales, and EV Adoption

Ford Pro's Financial Performance and Market Position

• 🎯 Ford Pro, Ford's commercial vehicle unit, is highlighted as the company's most profitable segment, posting $1.3 billion in earnings before interest and taxes in the first quarter.
• 📈 The business achieved its best pickup sales quarter in 20 years, underscoring its strength in the market.
• 🔑 Ford Pro emphasizes its commitment to simplicity and transparency for customers, particularly through its "from America for America" campaign, offering employee pricing to small businesses.

Navigating Tariff Uncertainty and Inventory

• ⚠️ Ford has halted its guidance and warned of a $1.5 billion hit due to tariffs, impacting the broader company.
• 📦 Despite uncertainty, Ford Pro assures customers there is plenty of inventory available across all vehicle types and powertrains, including gas, diesel, hybrid, and electric.
• 🤝 The company aims to provide confidence in the marketplace by ensuring customers know the price they will pay and that Ford will stand by them.

Growth Strategies and Future Outlook

• 🚀 Ford Pro is focused on future investments and demand for its pickup trucks, exploring all available options for production.
• 📊 The company maintains a dominant 40% share in the US commercial truck and van business and has no intention of losing its market leadership.
• 💡 Future growth is expected from services and telematics, expanding its subscription-based offerings to provide logistics and connected services to commercial customers.

Embracing Electric Vehicles and Services

• ⚡ Ford Pro is seeing increasing interest in EVs like the battery-powered Transit van and F-150 Lightning among commercial customers.
• 💡 A new consultancy service has been launched to help small businesses take advantage of opportunities and rebates for purchasing electric vehicles.
• 🧩 Ford Pro offers the power of choice across powertrains (gas, diesel, hybrid, electric) to meet the diverse needs of fleets, including the largest fleet in the United States.