Ferrari's Future: Racing, Road Cars, and Electrification

Ferrari's Identity: Racing and Brand

• 🏎️ Ferrari is deeply intertwined with Formula 1, being the sport's most iconic and historic team, with racing embedded in its DNA.
• 💡 The brand's exclusivity and appeal are built on three pillars: heritage, technology, and the racing dimension.
• 🌍 Maranello serves as a pilgrimage site, attracting 900,000 visitors annually, many of whom are passionate fans but not necessarily customers.
• 🚗 The connection between Ferrari's F1 team and its road car business is direct, with shared leadership and technology transfer.

Technology Transfer: Track to Road

• 🚀 For decades, Formula 1 innovations have directly informed Ferrari's road cars, from V12 engines and aerodynamics in the 1960s-70s to carbon fiber techniques in the 80s.
• ⚙️ Technologies like paddle shifters and hybrid powertrains, first developed for racing, have become standard in Ferrari's road car lineup.
• ⚡ The company is leveraging its racing experience to navigate the transition to electrification, with hybrid technology first appearing in F1 before road cars.

Electrification and Future Challenges

• 💡 Ferrari is proceeding with its electric car plan, aiming to unveil models by late 2025, demonstrating its ability to harness new technologies for emotional driving experiences.
• ⚠️ The transition to electric vehicles presents challenges, including battery development for high performance and the potential loss of the signature Ferrari roar.
• 📈 The company is focused on emotion-driven innovation, using technology to please and activate the emotional response of the driver.

Formula 1's Evolving Landscape

• 📅 The 2026 Formula 1 regulations represent a significant technical revolution, posing the biggest challenge in decades and requiring Ferrari to adapt to new engine, chassis, and fuel systems.
• 📈 Formula 1's popularity has surged due to improved TV production, data accessibility, and the impact of shows like