Fay: Helping Working Parents Manage Household Tasks with Local Advisors

The Challenge of the Mental Load

• 🧠 Working parents, especially full-time parents, often struggle with the mental load of managing a household.
• 🗓️ Tasks like scheduling repairs, planning events, and keeping up with school calendars can quickly become overwhelming.

The Inspiration Behind Fay

• 💡 Fay was founded by CEO Emily King out of her own experience as a working executive with high expectations for family life.
• 🤝 The core idea is to connect families with local individuals, often other moms, who have the time and organizational skills to help with these daily tasks.

How Fay Advisors Help

• 👩‍💼 Fay matches families with local advisors who typically have strong professional backgrounds (e.g., former lawyers, teachers, marketing directors) and are highly organized.
• 🗺️ Advisors leverage their local knowledge and experience to assist with tasks like finding local services, researching classes, and providing practical tips.
• 🎁 A unique example involved an advisor helping a client compile family letters into a cherished heirloom book.

Connecting with Fay

• 💻 Families can connect with Fay by visiting findfay.com and answering questions to be matched with a suitable local advisor.
• 💰 Fay also provides a way for advisors to earn income from work that is often traditionally undervalued.