Fanatics Launches New Global Sports and Entertainment Platform, Fanatics Studios

Fanatics Studios Launch

• 🚀 Fanatics is launching a new global sports and entertainment platform called Fanatics Studios.
• 💡 This venture is a joint effort between Fanatics and OBB Media.
• 🎯 The goal is to create content that is synergistic with Fanatics' existing businesses: commerce, betting and gaming, and collectibles.

Strategic Rationale

• 🧠 The launch addresses two key questions: "What's next for Fanatics?" and "Why are we not in the content business?"
• 🔑 Content creation is seen as a strategic business for Fanatics to enhance the fan experience.

Initial Projects and Partnerships

• 🤝 Fanatics Studios has already announced projects and partnerships with ESPN, the 2028 Olympics in LA, Tom Brady, Fox Sports, and WWE.
• 🏈 A notable project is the Fanatics Flag Football Classic with Tom Brady, envisioned as a franchiseable annuity.
• 📺 The WWE partnership aims to leverage WWE's significant YouTube presence for content distribution.
• 📍 A bespoke approach will be taken for each project, meeting the audience where they are.