Emma Rogue on Vintage Trends, Social Media Empire, and ThriftCon NYC

ThriftCon NYC Experience

• 🎤 Emma Rogue joins Jimmy and Larry live from ThriftCon NYC, held at the Brooklyn Navy Yard.
• 🏆 This is Emma's fourth or fifth time attending a ThriftCon, and she finds the New York City inaugural event to be more curated than previous ones, featuring more upcycled pieces and independent designers.
• 🛍️ She notes that New York City attendees showcase incredible fits, surpassing other cities in terms of fashion.

Emma Rogue's Style and Shopping Haul

• 👟 Emma's fit check includes Adidas x abav collab sneakers, vintage Jords socks, a vintage Metallica bootleg tee, and flea market finds for her belt and cuff.
• 💅 Her nails feature spinning fidget spinners, inspired by Doja Cat, which help with anxiety.
• 🛍️ Her ThriftCon haul includes a Lip Service mini skirt, a Hysteric Glamour black polo, and a Haider Ackermann silk tank top, with plans to wear the latter in Paris.

Vintage Trends and Fashion Insights

• ✨ Current trends include a polka dot summer (though debated), the enduring popularity of baggy styles, and the rise of 3/4 length pants.
• 👟 Sneaker trends lean towards the Adidas Gazelle as a strong contender for summer, alongside the ever-present Samba.
• 🌟 Emma highlights the resurgence of Y2K fashion and the move towards 2010s aesthetics, including McQueen skull scarves and potential comebacks for styles like skinny jeans.

Building a Retail and Media Empire

• 📈 For new retailers, social media engagement is crucial for growth, even if established brands might not need it.
• 💡 Emma emphasizes that social media for her business is enjoyable because each interview brings new faces, fits, and looks, making it feel less like a chore.
• 📈 Viral videos can directly impact sales, with specific styles or silhouettes mentioned in popular content leading to increased customer interest.

Social Media Strategy and Viral Content

• 🚀 Emma advises against being too cautious on social media, advocating for a 'cringe is free' mentality to embrace consistency and volume.
• 🌟 She can often identify potential viral content just by observing outfits, noting that some attendees dress with the intention of being featured.
• ⚠️ A common mistake brands make is being too rare or hesitant to post, missing opportunities for engagement and growth.

Entrepreneurial Advice and Future Plans

• 🔑 Consistency and patience are key for turning a hobby into a business, even without immediate results.
• 🌐 Emma plans to expand the Rogue empire, with a long-term goal of opening a store in Japan before further US expansion.
• 🏗️ She is also working on a full cut-and-sew collection for Rogue Line, with plans to visit factories overseas.
• 🏠 Currently, her extensive inventory is stored at her parents' house in New Jersey, filling her childhood bedroom and living spaces.
• 🧘‍♀️ To relax, Emma enjoys riding her e-scooter and browsing Facebook Marketplace, activities that still align with her passion for finding unique items.